PBL- Creating a Business Plan

The students create a plan for a business of their choice. They use the executive summary outline from the following link to guide their work:

Ernst and Young Business Plan Template

They are graded on the following checklist:

___/2 Purpose of the Plan

  • Attract Investors
  • Operational Plan

___/2 Market Analysis

  • Target Market
  • Products or Services

___/2 The Company

  • The Needs Your Company Will Satisfy
  • Products or Services

___/3 Marketing and Sales Activities

  • Marketing Strategy
  • Sales Strategy
  • Keys to Success

___/2 Research and Development

  • Major Milestones
  • Ongoing Efforts

___/2 Organizational and Personnel

  • Key Managers and Owners
  • Key Operations Employees

___/3 Financial Data

  • Funds Required and Their Use
  • Historical Financial Summary
  • Prospective Financial Summary

___/16 Total

Last modified: Friday, February 19, 2016, 8:17 AM